I found this article about Pfizer losing sales to illegal generic forms of viagra sold over the internet. Considering Loe's article and our discussion ,what I found interesting about this article is the way in which they describe the use of viagra for men. Coupled with that, the article relays Pfizers intentions mostly to maximize profit rather than encourage customers to be mindful of health risks involved in taking un-approved drugs. Most importantly, it argues the notion of embarrassment surrounding erectile dysfunction which translates to the embarrasment of lost of ones masculinity. Additionally, losing ones masculinity means losing power and control projected through gender and sexuality. With information posted in articles on popular sites like Yahoo, only continues to perpetuate this "embarassment" men should believe they need experience. This is very problematic but a necessary strategy to ensure profit. Ensuring profit and consumer control is an important factor here and Pfizer knows that some men need penises to maintain power relations and cathexis.
Here is the link :http://finance.yahoo.com/news/bashful-buy-little-blue-pill-070427474.html
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